Cookies and local technologies

1. Controller and scope

HEREDITAS — Paweł Ciechanowski, ul. Armii Krajowej 29/30, 30-150 Kraków, Poland, tax ID (NIP) 6771110770. Contact: kontakt@hereditas.biz. Version 3.0, updated 17 September 2026. This document describes the website after installation of update 1.2.0.

2. Technologies used without optional consent

Essential mechanisms support operation, security and the contact form. WordPress may use technical cookies for logged-in administrators; visitors do not need to log in. Consent choices are saved in localStorage under hereditas_consent_v2 for 180 days, together with their time and version. This record contains no name, email address or form message.

3. Optional Google Analytics

With analytics consent, Google Analytics is activated through Site Kit. It measures page visits, events and technical information about the device and browser. Google receives connection data including an IP address; GA4 does not store individual IP addresses in its reports. The purpose is to understand website use and improve it. The basis is consent under Article 6(1)(a) GDPR and consent to optional device technologies under Article 399 of the Polish Electronic Communications Law.

The _ga and _ga_* cookies distinguish browsers and sessions. Their standard lifetime is up to two years and may be renewed on subsequent visits; browsers may impose shorter limits. Cookie lifetime is distinct from data retention in the Analytics account. Google explains its processing and retention in its information for websites using Google services.

4. How consent works

We use Basic Consent Mode v2: the Google tag is blocked before consent and after refusal. Analytics consent changes only analytics_storage. ad_storage, ad_user_data and ad_personalization remain denied. This update does not enable advertising campaigns or personalised ads. Google Signals is disabled in tag configuration. Refusal does not prevent reading articles or using the form.

5. Videos and external services

YouTube thumbnails are stored locally. The youtube-nocookie.com player loads only after consent to videos and a click to play. YouTube may then process connection data and use its own identifiers or local storage. The nocookie mode does not mean that no data are processed. Its practices and retention periods are described in the Google privacy policy.

WhatsApp, Facebook, Instagram and the YouTube channel link are ordinary external links. After following them, the respective providers’ rules apply.

6. Providers and transfers

Google services in the European Economic Area are provided by Google Ireland Limited. Other Google entities, including Google LLC in the USA, may participate in processing. Data may be processed outside the EEA under the service terms and applicable transfer mechanisms, such as an adequacy decision or standard contractual clauses. See Google’s legal frameworks for transfers.

7. Changing or withdrawing consent

Open “Cookie settings” in the footer or on this page at any time. You may reject optional technologies, save your own choices or change them. Withdrawal stops further loading; the page reloads to remove running scripts and players. Accessible analytics cookies are removed. This does not automatically delete data already sent to Google or data stored under another domain. Withdrawal does not affect the lawfulness of earlier processing.

You may also delete website data in your browser. After deletion, 180 days or a change of policy version, we ask for a new choice. If browser storage is unavailable, the choice applies only during the current visit.

8. Further information

The server may keep technical logs for security and diagnosis independently of analytics consent. Details about the form, correspondence, data rights and complaints to the Polish supervisory authority (UODO) are in the Privacy Policy. Data enquiries: kontakt@hereditas.biz.

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